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Stories about the company where I worked from 2008-2023. I saw some stuff.

Private, community, public: online identity should not be one size fits all

Oct 3, 2025

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8 min read

Private, community, public: online identity should not be one size fits all

Today’s platforms don’t give us enough choice and control over expressing, or requiring, identity in different situations. Based on work of colleagues at Google, I propose a matrix of options to start a more nuanced discussion.

Bonus issue: I’m in a book! "Yield" by Ari Paparo, about Google’s ad business

Aug 6, 2025

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6 min read

Bonus issue: I’m in a book! "Yield" by Ari Paparo, about Google’s ad business

From Project Wolf to the “spaghetti football,” Ari tells a gripping story previously known only to insiders. Plus jokes!

Cannes Special: How Google’s Ad Spam Secrecy Alienated A Generation Of Creators

Jun 13, 2025

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8 min read

Cannes Special: How Google’s Ad Spam Secrecy Alienated A Generation Of Creators

In its prime, AdSense could give you financial freedom — if you could survive the spam police.

How tech companies became unelected governments and what to do about it, as told by a former Google executive.

© 2025 Jonathan Bellack.

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